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COMMUNICATIONS/PR CASe STUDY:
MONTEFIORE MEDICAL CENTER/ CHILDREN'S HOSPITAL at MONTEFIORE
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Conceived of and implemented a specialized media relations sub-section of the hospital’s corporate website to enhance the news media’s access to specific hospital stories/information.
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The site was created for the first-of-its-kind staged approach separation of craniopagus conjoined twins, Carl & Clarence Aguirre at the Children’s Hospital at Montefiore.
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The site helped to manage the flow of personal and clinical information as well as photographic and video content to restricted group of national and international media outlets credentialed by the hospital’s PR office.
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